Day #4 Propaganda and the Utopia

“A peaceful world- that is our happiness”

Having looked at soviet propaganda posters by the likes of Alexander Rodchenko, El Lessitzky (beat the whites with the red wedge 1920’s)  and Gustav Klutsis, I saw a variety of various posters depicting key parts of Russian soviet history, ranging from the world wars with the soviet marching on Berlin to the Cuban crisis later in the 19th century. Such events have been told and shown through the element of  movements in design, with the likes of constructivism and Suprematism coming forth each telling the stories in there own manners, whether it was through the medium of shapes, typography or the new form of photomontage, created by Klutsis (Boule de Suif  1934).

The posters were a creation built on the image of putting the message across, like the space race and Russia’s idea of trying to get the moon before the Americans, long have the Russians had ambitions similar to the U.S,  the soviet striving for a utopia and forever pushing forward in the hope of moulding a country into the perfect image, the ideal that everyone could picture and want. Making the U.S into a form of distopia, appealling to nobody ‘come to the soviet and look at what we have’.  The posters a lot of the time were based around the political conflicts between two countries, locked in conflict. The propaganda was a form of advertising, whether it was over arms production or various ranges of cigars to farming, they are a way of life back then and now, putting a country on show. With it having been brought up from the days of the revolution the country needed such artists and painters to come forth, draw the country up out of a repression and gave the citizens hope, something to look forward to. Explaining to them 9 times out of 10, the changes the leaders and dictators wanted to bring about, whether it was culture, an ideology or general war purposes. To me the posters are a key focus in today’s world just as much as they were over a 100 years ago, they heavily influence me in the work that I produce and am constantly wanting to improve upon what I pick up. Its a form that attracts and draws me in, that I have the vision of using such styles and using them to show the ideology and cultures of the world today or just the UK.  Perhaps adopt the shapes of Lessitzky and weave them in with my own idea’s, as I often have already. The starwars  posters were just a spot of fun, to show and depict how the modern day  puts a spin on a technique years old and steeped in history, adopting and putting forward the mediums that made propaganda so successful, like the use of colours, types, solid human forms often built from shapes and the general layout.

ISBN 978-3-7913-3752-4  Soviet Posters, Prestel


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